Who Is Pangea?
Pangea is a digital health growth consulting firm that helps leaders drive success in new products and markets--for both emerging companies and established enterprises.
Pangea specializes in achieving product-market fit and building sustainable go-to-market engines. Each engagement aligns with one of three core disciplines:
Pangea stands apart by combining deep digital health expertise, proven growth frameworks, and a collaborative approach. Each engagement is designed to minimize time to business impact. Depending on the need, this can mean direct leadership or assembling the right team to accelerate success.
Pangea specializes in achieving product-market fit and building sustainable go-to-market engines. Each engagement aligns with one of three core disciplines:
- Situation sensemaking,
- Business model refinement, and
- Go-to-market engineering.
Pangea stands apart by combining deep digital health expertise, proven growth frameworks, and a collaborative approach. Each engagement is designed to minimize time to business impact. Depending on the need, this can mean direct leadership or assembling the right team to accelerate success.
What Sets Us Apart?
Pangea is uniquely equipped to help digital health teams reach the finish line faster. Rather than replacing or overlapping existing efforts, Pangea complements and supplements with deep digital health expertise and proven growth frameworks, appropriately applied. More than just a collaborator, Pangea amplifies your team’s strengths, accelerating execution and increasing impact.
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Digital Health Expertise
Succeeding in digital health requires more than just industry knowledge. It requires deep expertise in healthcare’s value exchanges to understand the key stakeholders and navigate the complexities. Unlike other industries where customer engagement is built-in, digital health solutions must align multiple stakeholders before they can succeed. Consider a chronic disease management platform: payers fund it, patients can use it for free, but unless patients actively engage, the payer sees no value. In what other industry does the customer who benefits differ from the one who pays? Or where the buyer sees no value unless an independent third party—who didn’t ask for the product, let alone buy it—changes their ingrained behavior? This level of expertise isn’t theoretical. It comes from hands-on experience bringing 25 digital health solutions to market—shaping solutions, activating target markets, and accelerating commercialization while avoiding costly missteps. |
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Proven Frameworks, Situationally Applied
There’s no one-size-fits-all playbook for digital health growth. While proven frameworks exist, their power lies in how they are applied. When tailored correctly, they accelerate time-to-value and reduce unnecessary spending. However, too often, teams misuse frameworks as rigid step-by-step formulas that fail to account for digital health’s complexity. Pangea takes a different approach—starting with the business challenge and market dynamics, then leveraging the right frameworks to validate completeness, uncover blind spots, and tighten execution. Applying the right frameworks in the right context is strengthened by formal training and certifications including: Digital Health Strategy and Managing Digital Therapeutic Approvals from Columbia University; AI: Implications for Business Strategy and Digital Marketing Analytics from MIT; and an MBA in Marketing from Cornell University. It is further strengthened through training and application of leading entrepreneurial frameworks, such as Chasm Frameworks, Inovo, Pragmatic Marketing, Pragmatic Product Management, Leading Agile, and Agile Product Management. |
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Strengthened Collective Intelligence
Pangea does real work that drives real outcomes. Results don’t come from just what is created, but how it is created. Every engagement is rooted in harnessing collective intelligence to ensure the work solves the right problem, asks the right questions, and follows the right course of action. A fresh perspective—shaped by experience with dozens of companies launching new digital products in healthcare—paired with your team’s deep expertise, creates a powerful and synergistic approach to solving complex growth challenges. By integrating the best thinking from across and outside the organization, deliverables are not only strategically sound but also practical, actionable, and readily adopted. This collaborative approach, combined with a relentless commitment to high-value deliverables, ensures the work is insightful and aligns teams going forward. |
A Smarter Path to Growth
The combination of deep digital health expertise, context-driven proven frameworks, and collaborative execution empowers digital health leaders to remove barriers, reduce risk, and accelerate their success.
The combination of deep digital health expertise, context-driven proven frameworks, and collaborative execution empowers digital health leaders to remove barriers, reduce risk, and accelerate their success.
Values
Pangea's values shape every engagement:
...Drawing on our collective wisdom.
...Believing there is elegance in simplicity.
...Being relentless in pursuing our clients' best interest.
...Doing memorable work that creates a lasting impact.
...Drawing on our collective wisdom.
...Believing there is elegance in simplicity.
...Being relentless in pursuing our clients' best interest.
...Doing memorable work that creates a lasting impact.
Dan Sougstad
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Ready to discuss your goals and how Pangea can help? Let’s connect for a conversation.